Stop Motion Pieces

In addition to digital deliverables like Nike App threads, Nike.com, social and emails, I was also in charge of creating 4 stop motion pieces that would complement the motion pieces captured on set. For these I went through 1000’s of photos per athlete, created storyboards and reviewed with Nike’s brand team. Once approved I was then asked to create multiple versions that could live on Nike’s social accounts, the Nike App, and Nike.com The pieces highlighted the four different color ways that reference how the Pegasus connects to the past, present and future of running.