Sabrina 2

Sabrina 2 was a project I worked on within North America’s studio, while treating it as a Global initiative. In the Global context, you typically create the blueprint for product launches or events that geos around the world can either use as is or adapt to suit their specific needs. Having prior experience with Global projects, I took the lead on ROS and how we could effectively communicate the story among the six colorway launches and two additional requests for Nike By You and Behind the Design. Since I was based in the North America studio, I was also responsible for creating adaptations that North America would prefer instead of the Global blueprint. I closely collaborated with my senior designer and art director to ensure that we selected the appropriate imagery and developed a design system that would make this extensive collection of executions feel cohesive.